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Summary
A married couple had entered in their orders at a restaurant using a touch screen system at the Walt Disney World Resort, Florida. The electronic bands that they were wearing, called MyMagic+ allows Disney to record and store data about its guests. This one billion dollar experiment that Disney has been implementing is a tool to increase their status in the competitive field of theme parks. Some people have mixed views about the MyMagic+ band. The idea of change in Disney theme parks must be taken with caution as to not upset guests. The MyMagic+ will change the whole dynamics of Walt Disney theme park because it will have radio frequency identification chips that will act as, “admission tickets, hotel keys, and credit or debit cards” (Palmer, 2014). The feedback that MyMagic+ gives to Disney will allow Disney to better serve its guests. The aim for this monitoring device is to involve guests on a personal level by tracking their names or birthdays. By having this application Disney hopes that it will attract more visitors to their site rather than other theme parks. Disney believes that MyMagic+ will benefit Disney’s business because it will make consumption for guests easier and efficient.
Opinion
First of all we both agree with Disney’s new implementation of the device called MyMagic+, it is an extremely good idea. The park has been open for many years now, and Disney has always been at the forefront of change and innovation. This strategy will allow Disney to facilitate to their guest more efficiently. For example, in cases where a child’s birthday can be recorded in the band, Disney is now able to cater to each guest individually. This should create an overall better customer experience. All in all, Disney is looking at it for a betterment of revenue and profit. They are continuing to be the brand ambassadors of Florida, and still staying ahead of the other theme parks around them. This is new technology, and there will be some pushback by certain audiences, regarding privacy. However, since we are in the age of technology, it’s become relevant that the benefits involved with technology usually require some sort of acknowledgement and agreement from its customers.
Questions/Feedback
1)
Do you think the MyMagic+ is an invasion of privacy?
2) Do you think Disney will benefit from this experiment?
Citation
Palmer, C. (2014, March 7). Disney Bets $1 Billion on Technology to Track Theme-Park Visitors. Bloomberg Business Week. Retrieved on September 19, 2014, from http://www.businessweek.com/articles/2014-03-07/disney-bets-1-billion-on-technology-to-track-theme-park-visitors
2) Do you think Disney will benefit from this experiment?
Citation
Palmer, C. (2014, March 7). Disney Bets $1 Billion on Technology to Track Theme-Park Visitors. Bloomberg Business Week. Retrieved on September 19, 2014, from http://www.businessweek.com/articles/2014-03-07/disney-bets-1-billion-on-technology-to-track-theme-park-visitors
1. I think it is not an invasion of privvacy.This one is controversial, by using Disney's service, the customers know that some of their personal information is stored and used by Disney. Similar to Facebook or Yahoo, except that people have an option to allow their personal information be seen by Public, Just Friend or Just themselves.F
ReplyDelete2. I think Disney can get some benefits. For ex, with just the band, they can use it as the ticket, hotel keys or even pay the money without using debit card or a separated key. With that band, they can improve their service and their services can get to more people than before.
Thank you for the response. We also believe that it isnt an invasion of privacy, because you do know what the conditions are before purchasing.
DeleteDo you think that other theme parks, especially in Canada, should take advantage of technology like this.
1) I don't think its an invasion of privacy if you choose to use it. I'm not sure if its mandatory at the resort, BUT most of that information is already on file when you check in. It seems as through this device they can better learn what your family likes to do in order to better serve you the next time. It will also probably be able to send you suggestions that will make your trip more memorable for the next time. I can see why people would think it would be an invasion of privacy though.
ReplyDelete2)I think they may benefit from this device but I think to better benefit, they will need to make it waterproof or it doesn't serve a real purpose. Many people will just leave it in their room or put it in their pocket and forget about it.
Hello Ashley, thank you for the insight. It was not mentioned in this post, but the MyMagic+ band is indeed waterproof! And yes they should maybe add a locator to it.
Delete1. I think it is not an invasion of privacy. By using Disney's service, the customers know that some of their personal information is stored and used by Disney. Which is similar to Facebook or Hotmail, except for the fact that people have an option to allow their personal information be seen by public, friends, or by themselves.
ReplyDelete2. I think Disney will benefit from this experience. However, they need to add a locator to it or else it may not be beneficial. Since people may forget it somewhere or end up loosing it.
Thank you Archna for the reply, we too agree with the locator add on to the MyMagic+ bands. In regards to privacy, yes the customers are aware that its a give and take relationship, but what ensures the customer that the information isn't being solicited publicly?
ReplyDelete1.) I do not think that is an invasion of privacy. Using Disney's service the customers know their personal information is stored and used by Disney.
ReplyDelete2.) I think that they will benefit.
Thank you for the response Jessie! Do you think you would want these bands introduced in your local schools?
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